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HED
First, LLC was formed in 2003 to introduce HED
which stands for "High Energy Drink" originating from Belgium
to the United States.
The
HED First strategy encompasses initial expansion of the HED
beverages into regional metropolitan markets with the eventual realization
of HED
product distribution nationwide in the US, Mexico and other countries.
HED
beverages are competitively
priced and are a refreshing alternative to similar energy drinks currently
in the marketplace.
The
HED
recipe was introduced in Belgium as Atomic drinks in 2002 and introduced
in the UK as Atomic Rush in 2003. To date, the recipe for
HED
has sold millions of cans successfully in these specific European markets.
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